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Posted by V. A. Bates Kassatly on

We have now spent a week chasing peak hours and sunshine to photograph our PPS for our product pages. All our photographs are shot in natural light. We don't use pinning, flash or crafty illumination. And we filter only when it's required to restore colours to their natural hue. Nobody lives in a photographic studio, so how the clothes look in the pictures is how they are going to look on you. But we can certainly understand why so many companies opt for soulless studio shots, taken under constant, reliable, artificial illumination; frankly, coping with constantly changing lighting conditions is exhausting and it is soooo time consuming. We really hope you like the results.

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